Why AI Fails on the Frontlines and How to Fix It
We often hear that AI is failing to meet expectations, but that’s not the real issue. The real problem is leadership alignment and the culture of execution.
According to DDI, frontline managers are three times more skeptical about AI than senior leaders (DDI, 2025). That’s not a tech gap; it's a trust and communication gap.
In Brain Science For The Soul, I discuss cognitive dissonance as one of the biggest drains on performance. When a team is told one thing but experiences another, it creates a mismatch in the brain. Over time, this misalignment reduces motivation, clarity, and the capacity for innovation.
McDonald’s AI drive-thru experiment is a perfect case study. What failed wasn’t the model. It was the rollout, the testing, the feedback loop, or the lack thereof (Unite.AI, 2025).
For AI to succeed in your organization, your team must feel involved in the process. Co-creation and psychological safety are not just soft ideas; they are high-ROI levers rooted in neuroscience.
At MarketTecNexus, we help bridge the gap between vision and reality. We focus on aligning strategy with execution at every level of the org chart—and the nervous system. When your people are grounded and your AI is trusted, transformation becomes sustainable. Schedule a free 30-minute consultation at https://markettecnexus.com.
References:
DDI. (2025). Global Leadership Forecast 2025
Unite.AI. (2025). Optimizing AI Workflows
About the author
Adriana Vela is a best-selling author and CEO of MarketTecNexus, a consulting practice that helps companies scale their businesses with AI Business Scale Up™ solutions, which include AI business systems, business process engineering, NeuroAI implementation, and data management, among others. Named one of the “10 Most Empowering Women Leaders of 2021”, she is a multiple award-winning entrepreneur, an AI strategist, and a certified business and brain science leadership and performance optimization coach. She is the creator of the Human-First Performance Systems™ and the Coaching-as-a-Benefit™ system.
